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How
to Develop an Effective Strategy To Reach Your Goals
You can have all the drive and energy, but without the right
strategy, you will never get what you want. By the same token, every outcome is
possible, given an effective strategy.
For example, imagine yourself as the small business owner of a fruit shop that
makes $10,000 in profits a month. Let's say that you decided to set a goal of
increasing profits to $15,000 a month.
Would that be possible? Probably. You could work a lot harder, raise prices,
increase trading hours, sell on-line or create a loyalty program.
What if you set a goal of making $3 million a month from your fruit business?
Would it be achievable? Most people would say, 'of course not, there is no way
you can make that kind of money from a fruit business like that!'
True enough. Making $3m a month from that fruit business is impossible, if the
owner continues to use the same business strategy.
Yet, if he were to completely change the way he now does his small localized
fruit business, would it be possible?
For instance, the strategy he could use would start by his studying how to
greatly expand his market: he would write a dynamic business plan, raise capital
through investments, invest in R & D to develop a superior brand of fruit
(for eg. Organic certified food products
are seeing phenomenal growth everywhere as people become health conscious) and
widen his range of fruit (eg: offer sun dried fruit without sulfur, candied
fruit using organic sugar, pureed fruit rolls for kids), support reliable new
suppliers, build a franchise system and then license thousands of business
owners around the world to sell his fruit.
Would it then be possible for him to earn $3 million a month? Of course it
would! With enough flexibility in our strategy, we can achieve just about
anything.
You still wonder how a local fruit shop can possibly expand and go global?
Impossible?
Well, how did a British housewife create some skin and hair care products in her
kitchen using fruits and vegetables and then pit herself against billion-dollar,
heavily advertised international cosmetic brands succeed nationally and then
globally?
She developed the right strategy, which included the right unique products. This
person I am referring to is Anita Roddick who founded the multi-million dollar
chain of Body Shops.
What I have found time and again is that people who are able to produce
exceptional results use different strategies from the majority.
When I had the opportunity to work with the top 1% of insurance agents (average
yearly income of over $500,000), I found that they did not just work harder than
the 97% who earned less than $50,000 a year.
They used a completely different approach in managing their time, generating
leads, converting sales and creating repeat businesses.
So, taking your cue from the winners, study their strategies. If you want to be
a millionaire, study the strategies of millionaires.
If you want to be a great leader, model the patterns of great leaders.
Adam Khoo is an entrepreneur, best-selling author and a self-made millionaire by
the age of 26. Discover his supercharged success secrets and claim your FREE
bonus report 'Supercharge Your Success!' at http://www.SuccessWithNLP.com
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